USE

advice, templates and FAQs

Video: trailers, teasers

Video is a very important tool for documenting and promoting your work. Below you can find some basic information that might help you think about the way you work with it.


Video registration

We advise you to make full video registrations of your work. This is not only important as a documentation of your work, it is also important for promoting your work to programmers. Suitable at times when they have not been able to view your work in person, they can still get a prettygood idea by seeing the registration. You can send them the link to the online-registration.

Note! If you do not want your full length performance to be available to everyone online, it is possible to protect the video with a password, when using Youtube or Vimeo, or if you are hosting it on a cloud service.


Teaser / Trailer

Teasers and trailers are used to trigger the attention of a (potential) audience for your work.

A teaser is short with a length of between 15 to 30 seconds. They trigger fast. They do not need to resemble the exact performance, so you are well able to create them before your actual performance is developed.

A trailer is a bit more informative with a length between 1 and 1,5 minutes. Often when theatres or other partners ask for a trailer they would like something that resembles the performance. If you have it, you can use the footage of a good registration and re-create it into a catchy trailer.


Video sizes

Standard video sizes are:

720p = 1280 x 720 - known as HD or “HD Ready” resolution
1080p = 1920 x 1080 - known as FHD or “Full HD” resolution
1440p = 2560 x 1440 - known as QHD or Quad HD resolution, typically seen on gaming monitors and on high-end smartphones.
2160p = 3840 x 2160 - known as 4K, UHD or Ultra HD resolution. It’s a very large display resolution and it’s found on high-end TVs and monitors.


Youtube

Is the most used online video-database . If someone is trying to find your videos, it is most likely they will search for it on youtube. So, make sure your work is on Youtube.


Vimeo

Is another often used online video-database for video-registrations and trailers in the dance-scene. It offers both free and paid account services. While Youtube offers a lot of upload space for a completely free account, Vimeo is still considered preferable among many, for aesthetic reasons (more options for styling embedded players, a generally less commercial "feel" of the website etc.)


Facebook

Facebook is starting the competition with Youtube. Videos are often used on social media. The videos that you upload on your Facebookpage are more visible across Facebook than the ones that are linked to Youtube/Vimeo. In order to create moret visibility for your teasers/trailers, make sure to upload them on Youtube and/or Vimeo as well as on Facebook. Make sure to give it a good title and add tags like “dance”.